Household brands: Glade, Pledge, Windex and Mr. Muscle
Pepsi – Kraft –Americana – Juhayna - Belle Egypt - President - Al Rashedy - Heinz - Al Jawhara- Imperil Corned beef - Arosa Tea – Regina - Papyrus for Paper Industry - Coca Cola - Saqr (Rotana) - Macaroni Queen –Mansour (Sunshine) - Kraft Egypt - Fine - Procter and Gamble
Vision, Mission and Values
We view our vision, mission and values, as organizational imperatives that provide direction in our actions and decisions. We expect everyone in the company to practice them daily in everything they say and do.
We strive to be the best at what we do, both internally and externally, and become the leading FMCG Distribution Network in Egypt through our performance, our people and our commitment to our core values. We are constantly improving to meet customers’ needs and expectations through our team of dedicated professionals, who value our customers.
To safely market and distribute Fast Moving Consumer Goods (FMCG) while offering innovative value added services. Our main mission is to serve the Egyptian market at all scales starting from the biggest supplier to the smallest consumer through using all our capacities and resources to maximize the benefit for all the stakeholders and for the company as well.
Our Core Values
We conduct our business in a socially responsible and ethical manner. We protect the environment and benefit communities where we work. Our company’s foundation is built on our values which is distinguishing us and guide our actions.
Since its inception, Qebaa has been governed by its core values. They shape the culture and define the character of our company. They guide how we behave and make decisions.
At Qebaa, we believe that, to be truly successful in business, we must always be honest with our customers, our agents, and our employees. We believe that honesty make for the best relationships because it leads to trust. Without honesty, our company could not truly succeed.
We encourage open communication, with partners, customers and among employees as well. We resolve to communicate openly, to respect others, to be fair with everyone. As the company grows, communication becomes more and more important.
Serving our customers is our highest priority. Everything we do serves this purpose directly or indirectly. We respect our customers, understand their needs, and do our best to fulfill them through the services we deliver. Each happy and satisfied customer is a milestone for Qebaa.
We work to build lasting, Win-Win relationships with our clients and our alliance partners. We strive for WIN/ WIN in everything that we do.
Win-win deals are naturally sustainable, serving as a magnet to further clients’ relationships, the key to our recurring growth.
A key success factor is our proactivity in providing our clients and target markets with cutting-edge products. We will give you our very best: tremendous customer support and follow-through. Know as well that, should you choose to entrust us with your business, we will count it a privilege and a huge win for us.
Companies’ success is greatest when the level of collaboration produces synergy. At Qebaa, we commit to relationships that are not merely long-term, but rather synergistic and intimate. We aspire to achieve a deep sense of alignment with all our customers and partners through an undertaking to fulfill their needs.
Our relationships with clients and business partners are characterized by mutual respect and professionalism at all times; our clients’ needs are to the fore; we aim to anticipate our clients’ needs and surpass their expectations; we honor our promises; we maintain a constant dialogue with our clients and so ensure their long-term satisfaction
It’s innovative thinking that distinguishes Qebaa and makes it stand as the first network FMCG distributor in Egypt. As modern life accelerates and technology continues to advance, consumers expect everyday products to keep up too. That’s why Qebaa is always on the lookout for the next great innovation. Our objectives are to collaborate with companies of international standards that can provide us with new and innovative products that will cater to consumer needs and satisfaction.
New products launches, new schemes, new brands, and new marketing activities are springing up across the sector.
We stay ahead of and differentiate ourselves from the field by promoting creativity and innovation and by nurturing a pioneering spirit; we actively monitor the market and we are exploring new opportunities; our strategy undergoes fine-tuning at regular intervals and any changes are swiftly implemented; principles guide all our activities;.
At Qebaa, we understand the importance of innovation. As the name implies, FMCG products are produced and consumed at an incredibly fast pace and the corporations operating in the industry must respond quickly and effectively to fluctuations in the market and to customers’ needs. To do so, we invest a great deal in development, which must be matched with consumer needs.
As we address our innovation process in response to technological developments, and steep competition. With these objectives in mind, we have worked to develop an advanced computer system to ensure a higher success rate in the market.
The Company’s high -efficiency operating systems provide products of a high standard of quality that match the highest international standards for products safety.
The company is working hard to reach a leading position and is looking for opportunities to import and distribute high-quality goods needed for market penetration to meet all customer needs.
Qebaa is also working on customer’s satisfaction by providing quality at all levels. The company follows strict quality controls to ensure the provision of high quality products. It should be noted that the quality company’s experts and researchers are working to ensure that all products undergo quality checks at all levels: the product level control standards and the characteristics of food or health products and ensure the efficiency of vehicles. That is to say, strict adherence to safety guidelines and to our own quality system leads to meet customers’ demands for safe and healthy products. In addition to that, the company is keen to protect the interests and rights of employees, customers, community and the environment in which we live.
Qebaa’s uncompromising commitment to the health and safety of its consumers ensures adherence to the highest levels of quality, safety and hygiene standards. At Qebaa, the quality is monitored continuously and we ensure that quality standards are scrupulously adhered to while choosing products.
With FMCG field, being extremely competitive business, it’s imperative to ensure fast, accurate arrival and distribution of products in order to reach the consumer in an efficient manner.
As one of the most crucial areas for efficient distribution is within the warehouse, at Qebaa, quality control in a warehousing process is important tool to prevent the non- satisfactory goods get to the customer. We take care of all the processes needed to implement quality control and management in such a way that it meets the requirements. That is why various rules and regulations are put into consideration define the general conduct of the warehouse operation:
1. Warehouses are equipped with forklift trucks to make delivery process more efficient in both time and quality.
2. Warehouses use computers for planning and data entry.
3. Warehouses are secured against theft and fire.
4. All products go through numerous checks to ensure that goods, whether being brought in from our suppliers or going out to our customers are in good condition as we are very serious when it comes to our customers’ health and safety.
5. We check constantly warehouses maintenance and cleanliness.
6. We keep records and reports of all incoming and outgoing products.
7. Follow up with Reverse logistics – Return of goods in the event of shutting down operations and disposal of obsolete and damaged goods.
Vehicles Service Centre
We have a full independent service centre for our vehicles where vehicles are regularly checked from every aspect to ensure the safety of our personnel. We regularly renew and replace our vehicles; we have set a 3 year period as the maximum before the vehicle is replaced with a brand new one.
Successful FMCG companies of today are taking advantage of new technologies to build intelligent business processes. That’s why we excel in linking consumer brands with market success via innovation and smart application of technology.
Integration of pioneering technologies, coupled with development and adoption of modern strategies should be a hallmark of all business procedures in Qebaa till delivery. That is why we are constantly working to provide clients with smart solutions to meet the ever-changing challenges and dynamics of modern markets.
At Qebaa, we are always looking for improvement in efficiency levels. That’s why we adopt new technologies in order to ensure faster access to accuracy and ease at the logistics and warehouse level.
All departments are using computers for planning, collating data, managing budget and reporting
An ERP system
Enterprise Resource Planning (ERP) is an integrated set of subsystems that integrates all facets of the process including planning, sales, marketing, purchasing, warehouses, logistics, accounting… etc. ERP software advocates smooth flow of data.
It facilitates each and every department of a business to save details in real-time. Moreover, it ensures less chance of errors in all stages and reduces lead time.
ERP helps automate the company's business processes by employing an integrated data set, and an integrated code set. ERP provides two major benefits: a unified enterprise view of the business that encompasses all functions and departments; and an enterprise database where all business transactions are entered, recorded, processed, monitored and reported which increases the requirement for, and the extent of, interdepartmental cooperation and coordination.
A data network
Qebaa has implemented a data network at its corporate offices in all its branches for easier communications. It is an electronic communications process that allows for the orderly transmission and reception of data and other types of documents between the various departments. This brings about faster access to information, cost control and complete sales information.
GPS Fleet Management Software
It has been used since 2011 as we have used GPS tracking to oversee the trucks activity and to improve the efficiencies in all aspects of distributions across the region. PS Fleet Management Software is implemented not only to ensure the safety of our personnel and vehicles but also to always improve on our distribution and overall logistics.
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